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Viva have been around for a while. We have stocked some of their products for about 5 or 6 years now. They have a range of rods, reels, terminal tackle and accessories. Viva have also done a bit ot advertising in some of the national magazines lately.Compleat Angler Wallaroo & Moonta

And from what I"ve seen lately from a couple of reels in their range,they are starting to look like they may be a player in the market.I was shown one of their latest offerings and it definately was a solid smooth reel,and looked very well made.Cheers
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