the boat show capatilises on the nature of boating people (much the same as caravan, model planes, or nearly any other hobby) who get enjoyment out of shopping or browsing.Most people have been into a tackle shop and walked out with things they didn't need. It is why a lot are willing to pay just to browse - and also why it is in winter. What is the next best thing to boating? Looking at boats and day dreaming!