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Alvey Reels Australia closing down!

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I just read the news that Alvey Reels Australia is closing down.


This is from the Alvey Reels Australia Facebook page...



To our wonderful customers over many, many years. It is with great sadness I have to announce that Alvey Reels Australia will be closing down.

Our manufacturing facility at Carole Park has served us well since 1978 but sales of our reels are now so low they can not generate the income required to keep the business going.

Our loyal and skilled staff have kept the quality of our products very high and we are proud of this reputation as being the toughest reel on the market.

So I would like to sincerely thank all our staff, many who are very long term employees for their support even now during this very sad time as we wind the business down.

We still have substantial stocks to be distributed to retailers and we will endeavour to support warranties and spare parts for our products as long as we can.

Thank you again for your support as an Alvey user, it is you that has kept us in business for the past 97 years.

Kindest Regards,

Bruce Alvey


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Shame to see another Aussie icon closing down, I see they have been flooded with orders since the announcement which will keep them afloat a little longer..


I still have a couple of Alvey reels too one being a cedar spool surf reel.. caught many Salmon & Mulloway with it too..certainly beautiful reels that are easily maintained & that last forever..

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  • 1 month later...

got a large collection of Alveys..  given to me from my step father.  and also a few ive bought along the way. will be adding a new one to the collection..  though no need to open the box for many years.. as all the others still work fine!  love these reels for the beaches! 

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  • 7 months later...

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