I promised in another thread I'd post the guide. It's covered in these 2 videos
https://www.youtube.com/watch?v=6wQ66LXFFJw
https://www.youtube.com/watch?v=yR3iW2dvai4
As previously stated, really it's the high end reels/rods that make most sense, those items under $300 here won't be any cheaper usually. But over that they can be half the price.
However, braid/leader can be way cheaper, so can most terminal tackle. If you do buy a reel it's often free freight, so always buy a reel with line.
And that's the main point, freight can kill the prices, so buying with mates m